社会公共事件中微媒体关系动员的低效聚合研究——基于NC市“XH事件”的实地调研  

On the Inefficient Converge of the Relationship Mobilization of Micro-media in Social Public Events——A Case Study of“XH Event”Happened in the City of NC

作　　者：李春雷 王颖[2] LI Chunlei;WANG Ying(School of Journalism and Communication,Guangzhou University,Guangzhou,Guangdong 510006;School of Communication,Jiangxi Normal University,Nanchang,Jiangxi 330022,China)

机构地区：[1]广州大学新闻与传播学院,广东广州510006 [2]江西师范大学传播学院,江西南昌330022

出　　处：《江西师范大学学报（哲学社会科学版）》2018年第4期57-65,共9页Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社科基金项目"社会底层青年群体心理极化的传媒干预研究"(编号:16BXW002)

摘　　要：随着转型时期的中国现代化与媒介化的交互影响,带有个人化特点的微媒体逐渐成为人际关系网络的聚集场所,关系动员在社会公共事件中贯穿始终且风险性不断显现。本文基于对NC市"XH事件"发生地、缘起地及周边的实地田野调研,并以扎根理论为研究方法对一手材料进行编码分析,探究了社会公共事件中以"关系"为基本聚合力的微媒体动员的显著特征。研究发现,当前网络动员的基础围绕着关系网络呈现出的三种类型展开:原子化的情感型、个体化的工具型与围观化的混合型。在线上合意过程中,微媒体高度的流动与开放为关系低效聚合动员共同体的形成提供了前提。为此,本文试图对社交媒体环境下关系动员的低效聚合现象及其背后所显露的统系问题进行深度拷问。Along with interaction between modernization and medium in China in the transition period,the micro-media with personalized characteristics gradually become the gathering place of interpersonal network,and the relationship mobilization always run through in the social public events and the risk is constandy appearing.Based on the investigation and study on the field of occurrence,origin and surrounding fields of'"XH Event",and taking the grounded theory as the research method,the paper codes and analyzes the first material,and explores the salient features of the micro-media mobilization taking“relation”as the basic cohesion in the social public incident.The research finds that the foundation of the current network mobilization around the relational network presents three types:the atomized emotional type,the individualized tool type and the onlooker mixed type.On the online consensual process,the high flow and openness of the micro-media provide a prerequisite for the formation of a low efficiency polymerization mobilization community.Accordingly,the paper attempts to deeply research the phenomenon of inefficient polymerization of relationship mobilization and the problems revealed in the social media environment.

关 键 词：社会公共事件 XH事件 微媒体关系动员 低效聚合 扎根理论 

分 类 号：G206.3[文化科学—传播学]