移动互联网对当代文艺传播机制的影响  

The Influence of Mobile Internet on Contemporary Literary and Artistic Communication Mechanism

作　　者：王传领 WANG Chuan-ling(School of Media and Communications Technology,Liaocheng University,Liaocheng 252000,China)

机构地区：[1]聊城大学传媒技术学院,山东聊城252000

出　　处：《烟台大学学报（哲学社会科学版）》2018年第5期66-74,共9页Journal of Yantai University(Philosophy and Social Science Edition)

基　　金：山东省社会科学规划项目"移动互联网时代文艺传播机制嬗变研究"(17CZWJ11);聊城大学博士科研启动基金项目

摘　　要：移动互联网不仅极大地提升了公众生活与工作的效率,还对当前文艺传播的机制产生了重大作用。在传播形态上,包括文艺作品的时空、渠道、内容乃至受众接受都已呈现为全方位碎片化态势;在传播生态上,传播主体以文艺作品为中心来整合包括传播平台、资本力量、移动运营商等在内的诸多传播要件,并将传播对象作为整个传播生态的重要有机组成部分,由此形成了完整的文艺传播生态;在传播理念上,借助于移动互联网的文艺作品逐渐开始构建全新的受众"部落",从而形成了更契合文艺作品受众的传播心理,也更具生命力的"部落化"空间。由此观之,文艺作品在移动互联网时代的传播并非仅是"移动设备+互联网"的简单结合,而是产生了诸多如化学效应的新型传播机制。Mobile Internet not only greatly improves the efficiency of public life and work,but also brings a significant impact on the current communication mechanism of literature and art.In terms of communication pattern,a comprehensive fragmentation situation has been presented for time,space,channels and audience’acceptance of literary and artistic works.In terms of the communication ecology,a lot of communication elements(including the communication platform,capital power,mobile operator,etc.)are integrated around literary and artistic works,thus the complete literary and artistic communication ecology is formed with the communication object as an important organic component.On the communication idea,literary and artistic works relying on the mobile Internet have gradually began to build a new audience“tribe”for forming a more vigorous“tribalization”space that conforms to the audience’s psychology.Therefore,the communication of literary and artistic works in the mobile Internet era is a new communication mechanism with a lot of chemical effects rather than a simple combination of“mobile devices+Internet”.

关 键 词：移动互联网 传播机制 碎片化 部落化 

分 类 号：I01[文学—文学理论]