中国邮轮旅游研究回顾及其人文地理学视域前瞻  

A Review of China's Cruise Tourism and Its Prospects from Human Geography

作　　者：王益澄[1] 方茹茹 马仁锋[1] 袁雯[1] 张悦[1] 金邑霞 WANG Yi-cheng;FANG Ru-ru;MA Ren-feng;YUAN Wen;ZHANG Yue;JIN Yi-xia(Institute of Human Geography and Urban Planning,Ningbo University,Ningbo 315211,China)

机构地区：[1]宁波大学人文地理与城乡规划研究所,浙江宁波315211

出　　处：《宁波大学学报（人文科学版）》2018年第5期75-82,共8页Journal of Ningbo University：Liberal Arts Edition

基　　金：浙江省自然科学基金项目"全球研发网络嵌入背景下造船业集群升级机制与政策响应"(LY17D010002)

摘　　要：通过中国邮轮旅游研究回顾,认为中国邮轮旅游研究在人文地理学视域下应聚焦:注重邮轮旅游的客体瓶颈突破研究,探索行业与本土邮轮设计制造业的融合路径与科技支撑路线图,以国际海洋装备制造合作为契机审视中国邮轮制造业培育产业政策,明晰国际、国内市场背景下的各级机构与部门的权责关系,以便最大程度地参与全球邮轮旅游;注重邮轮旅游的主体及其旅游吸引物设计、营销和发展环境研究,立足"一带一路"倡议和亚太海洋经济揭示中国邮轮航线成长机理与旅游产品设计规律,聚焦旅游产品的中国元素和邮轮旅游的出入境逆差探索,持续探索中国邮轮旅游营销模、渠道与国际旅游安全,科学评估包船模式营运风险。Based on the review of cruise tourism in China,the article argues that Chinese cruise tourism research should be focused on the perspective of human geography:focus on the bottleneck breakthrough research of cruise tourism,explore the fusion path and technology support roadmap between the industry and the local cruise design industry.Taking the opportunity of international marine equipment manufacturing cooperation,the author reviews the industry policy of China's cruise manufacturing industry,clarify the rights and responsibilities of institutions and departments at all levels in the context of international and domestic markets so as to maximize the participation in global cruise tourism.Its tourism attraction design,marketing and development environment research reveals the growth mechanism of Chinese cruise routes and the design law of tourism products in the context of“Belt and Road”Initiative and Asia-Pacific marine economy.

关 键 词：邮轮 邮轮旅游 邮轮港口 邮轮市场 人文地理学 

分 类 号：K901[历史地理—人文地理学]