武术国际传播的困境及对策  

The Dilemmas and Countermeasures of Wushu International Communication

作　　者：刘转青[1] 练碧贞[2] 刘积德[1] LIU Zhuan-qing;LIAN Bi-zhen;LIU Ji-de(Sports Institute of Guizhou Normal University,Guiyang 550001,China;School of Education,Beijng Sport University,Beijing 100084,China)

机构地区：[1]贵州师范大学体育学院,贵阳550001 [2]北京体育大学教育学院,北京100084

出　　处：《体育文化导刊》2018年第9期118-122,共5页Sports Culture Guide

基　　金：国家社会科学基金项目(17BTY032);贵州省社会科学基金项目(17GZYB28);贵州省民委;贵州师范大学民族传统体育研究专项资金项目(黔族专2012912)

摘　　要：运用文献资料法等对武术国际传播进行研究。主要结论:武术国际传播存在着传播理念出现偏差、组织管理混乱、内部认同减弱等问题;面临跨文化障碍、媒体话语缺失等困境;国际传播过程中武术所蕴藏的价值理念和文化内涵遭遇了曲解和误读,其文化精髓无法得到有效传递。建议:转变理念,坚守民族文化立场;做好规划设计,加强组织管理;建立广泛的内部文化认同,形成文化自觉;增强媒体话语权,消除各种文化误识。This paper indicates on the international communication of Wushu with literature reviews and other research methods.The main conclusions are as follows:The international communication of wushu has problems such as communication concept deviation,organization disorders,management confusion,and lack of internal identity,etc;Then,faced with difficulties such as cross-cultural barriers and inadequate media discourse power,etc;Besides,in the process of international communication of wushu,the value concept and cultural connotation of Wushu have been misinterpreted and misunderstood,the cultural essence cannot be effectively transmitted.The suggestions are as follows:Stick to the national culture position of Wushu;Doing well in planning for the strengthen in organization and management;Establish extensive internal cultural identity,and form cultural consciousness;Enhance the discourse power of media to remove all kinds of cultural misunderstandings.

关 键 词：民族传统体育 武术 国际传播 困境 对策 

分 类 号：G852[文化科学—民族体育]