基于有线电视游戏增值业务的运营分析  

Analysis on Value-added Business Operation of Cable TV Game

作　　者：薛朝慧 Xue Chaohui(Shanxi Broadcasting Network Co.Ltd.,Shanxi 710061,China)

机构地区：[1]陕西广电网络传媒(集团)股份有限公司,陕西710061

出　　处：《广播与电视技术》2018年第9期80-83,共4页Radio & TV Broadcast Engineering

摘　　要：随着游戏产业的发展,电视游戏已成为有线电视增值模式的一种类型。目前,国内的电视游戏市场已初具规模,其发展前景广阔,相关技术也非常成熟。本文基于有线电视游戏业务运营进行整体分析,首先介绍了陕西有线全省电视游戏业务发展及规划。其次,通过游戏运营数据对比分析,深度挖掘有利于运营的数据,更精准了解用户需求,及时调整产品运营策略,持续提升用户体验和粘性。With the development of game industry,TV game has become a kind of cable TV value-added models.At present,the domestic TV game market begins to take shape,with its broad prospects of development and mature technologies.This paper conducts an overall analysis based on the cable TV game business operation.Firstly,this paper introduces the development and planning of Shanxi BC&TV video game business in the whole province.Secondly,through comparing and analyzing the game operation data,deep data mining is beneficial for operating,so that user demand is met more accurately and product operation strategy is adjusted timely.It continuously improves user experience and stickiness.

关 键 词：电视游戏 机顶盒 广电网络 营运分析 

分 类 号：G229.27[文化科学]