新媒体时代徽州乡村文化视觉设计探索——歙县许村的改造研究  

Study of the Visual Design of Huizhou Rural Culture in the Context of New Media:Discussion of the Reconstruction of Xu Village of She County

作　　者：疏梅[1] SHU Mei(Dept.of Art,Anhui Professional College of Art,Hefei 230001,China)

机构地区：[1]安徽艺术职业学院美术系,安徽合肥230001

出　　处：《淮海工学院学报（人文社会科学版）》2018年第10期72-77,共6页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

基　　金：安徽省高校人文社会科学研究重点项目(SK2017A0839)

摘　　要：通过对歙县许村乡村文化进行提炼与再定位,阐释了新媒体时代许村乡村文化在视觉设计方面应该遵循的基本原则,通过基础视觉设计、应用视觉识别设计以及景观视觉空间形象修整和文化记忆空间的构建,在新媒体的演绎与传播基础上实现了许村的乡村文化视觉设计,凝聚了乡村人文精神与文化传统,达到了对许村乡村文化的再追索及当下社会生活的再修复,促进了当地经济文化的发展,为徽州乡村文化视觉设计的进一步研究提供了借鉴。y extracting and relocating the village culture of Xu village,this paper interprets the basic principles in terms of visual design that the village culture of Xu village should abide.In the concrete design,through the finishing of principle visual design,applied visual recognition,and landscape visual of space image,and the construction of cultural memory space,as well as basing on the deduction and spreading of the new media,it realizes the visual regeneration design of the village culture of Xu village.It condenses the rural humanistic spirit and cultural tradition,achieves the re-tracing of Xu village rural culture and the re-restoration of current social life,promotes the development of local economy and culture,and provides a reference for the further study of Huizhou rural cultural visual design.

关 键 词：新媒体时代 歙县 许村 徽州乡村文化 视觉设计 再生性设计 

分 类 号：J04[艺术—艺术理论] TU-8[艺术—艺术设计]