成品油销售企业的客户关系管理与改进研究  

Research on the Management and Improvement of Customer Relationship in Product Oil Sales Enterprises

作　　者：胡军[1] HU Jun(ShanxiSalesBranchof Petro ChinaCompanyLimited,Taiyuan 030021,China)

机构地区：[1]中国石油天然气股份有限公司山西销售分公司,太原030021

出　　处：《中小企业管理与科技》2018年第30期40-41,共2页Management & Technology of SME

摘　　要：随着社会经济的不断发展,全球市场环境发生了很大变化,成品油企业面临着严重问题,如来自国外的成品油不断垄断市场。企业最稀缺的资源就是客户资源,因此企业一定要重视与客户之间的关系,在企业的发展中,提高客户的满意度,促进友好的合作关系。基于此,论文主要阐述成了品油销售企业的客户关系的管理与改进。With the development of social economy,great changes have taken place in the global market environment,and product oil enterprises are facing serious problems,such as the foreign product oil continue tomonopolize themarket.The scarcest resource of enterprise is the customer resource,so the enterprise must attach importance to the relationship with the customer.In the development of enterprises,they needtoimprove customer satisfactionandpromote friendlyandcooperative relations.Based onthis,the papermainly describes the management and improvement of customer relationship of product oil sales enterprises.

关 键 词：成品油 销售企业 客户关系 

分 类 号：F274[经济管理—企业管理] F426.22[经济管理—国民经济]