市场调查课程教学改革与探索  

作　　者：傅玮韡[1] 

机构地区：[1]福建农林大学计算机与信息学院,福建福州350002

出　　处：《高教学刊》2018年第23期133-135,共3页Journal of Higher Education

基　　金：福建农林大学校级本科教学改革研究项目"基于校企合作模式的市场调查课程改革与探索"(编号:111416159)

摘　　要：文章从市场调查课程的课程性质和教学中存在的问题出发,设计了相应的教学改革思路,在理论教学和实践教学两个模块开展探索性的改革,实施了课堂教学增添生生互动环节、充分利用校企合作资源和组织学生参加全国大学生市场调查与分析大赛(CRA)等具体措施,做到了教学内容灵活化、实践形式多样化和考核方式多元化,有效提升了学生学习效果和实际操作能力。最后对本门课程的改革结果和所遇到的问题进行了总结与思考。Based on the nature of the course of the market research course and the problems existing in the teaching,the article designs the corresponding teaching reform ideas,carries out exploratory reforms in the two modules of theoretical teaching and practi原cal teaching,implements classroom teaching,adds life and interaction links,and makes full use of it.School-enterprise cooperation resources and organization of students to participate in the National College Student Market Survey and Analysis Competition(CRA)and other specific measures,to achieve flexible teaching content,diversified forms of practice and diversified assessment methods,ef原fectively improve students'learning and practical ability.Finally,the reform results of this course and the problems encountered are summarized and considered.

关 键 词：市场调查 教学改革 校企合作 

分 类 号：G642[文化科学—高等教育学]