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作 者:韩吟秋[1] 彭利娟[2] HAN Yin-qiu;PENG Li-juan(Suzhou Art&Design Technology Institute,Suzhou 215104,China;Hunan International Economics University,Changsha 410205,China)
机构地区:[1]苏州工艺美术职业技术学院,苏州215104 [2]湖南涉外经济学院,长沙410205
出 处:《包装工程》2018年第22期294-299,共6页Packaging Engineering
摘 要:目的通过对极简主义在家居包装设计中的应用研究,认识极简主义并引发对生活本质的思考。方法以亚洲经典品牌无印良品和欧洲经典品牌宜家家居为研究对象,从设计制作、使用、废物回收和循环再利用4个方面进行对比分析,从而认识极简主义在家居产品设计中的层次系统。结论极简主义不单是指产品的视觉风格,更是一种绿色环保的现代生活理念,也是现代设计发展的趋势。在当今社会的产品销售过程中,产品包装、产品造型作为产品营销战略中的一个重要环节,对产品的售卖率起着相当大的影响,同时对社会资源和社会环境也起着相当大的影响。以无印良品和宜家家居为例,在当今的家居产品设计中,一定要多层次全方位地考虑,既要兼顾产品营销,又要兼顾社会环境。当今的极简主义已经成为了一个时代命题,因为其一切从简的原则既符合绿色环保设计,又符合自然主义;既能体现出理想生活又能实现能源的可持续发展,兼顾了人与自然。The work aims to understand the minimalism and lead to thinking about the nature of life through the study on the application of minimalism in household packaging design.With the Asian classic brand MUJI and the European classic brand IKEA as the study objects,the comparative analysis was conducted from the perspective of design,use,waste recycling and recycling,thus understanding the level system of minimalism in the design of household products.Minimalist not only refers to the visual style of the product,more as a green modern concept of life,but also the development trend of modern design.In the process of product sales today,product packaging and product modeling,as an important part of product marketing strategy,have a considerable impact on the sales rate of products,as well as on social resources and social environment.Taking Muji and IKEA for example,in the design of today's household products,all levels must be considered,including both product marketing and social environment.Today's minimalism has become a proposition of the times,because its principle of simplicity is in line with both green design and naturalism;and it can both reflect the ideal life and realize the sustainable development of energy,considering both man and nature.
分 类 号:TB472[一般工业技术—工业设计]
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