零售商引入3PL服务商的分销供应链博弈与优化  

Game and Optimization of Distribution Supply Chain with Retailer-Introduced 3PL Service Provider

作　　者：王林[1] 刘洁 Wang Lin;Liu Jie(School of Communication,Wuhan University of Technology,Wuhan 430063,China)

机构地区：[1]武汉理工大学交通学院,湖北武汉430063

出　　处：《物流技术》2018年第11期97-101,共5页Logistics Technology

摘　　要：在完全信息博弈下,建立了零售商引入3PL服务商时供应商、零售商和3PL服务商的博弈模型,分别在合作和非合作的条件下对该模型进行了优化。建立了基于分散决策的收益共享机制、基于两方合作的收益共享机制和基于集中决策的收益共享机制。结果表明,基于三方的收益共享机制优于基于两方合作的收益共享机制。In this paper,in a complete information game,a game model is established between the supplier,retailer and 3PL service provider at the time when the retailer introduces in the 3PL service provider,which is then optimized in the cooperative and non-cooperative scenarios.Then the earnings sharing mechanisms under scattered decision-making,cooperation between either two parties,and centralized decision-making are established respectively.The result shows that the three-party earnings sharing mechanism is superior to those involving any two parties.

关 键 词：零售商 3PL服务商 分销供应链 博弈 

分 类 号：F274[经济管理—企业管理] F259.23[经济管理—国民经济]