基于技能大赛推进的汽车营销类课程实践教学改革的探讨  

Discussion on Practical Teaching Reform of Automobile Marketing Course Based on Skills Competition

作　　者：俞海红[1] Yu Haihong(ZheJiang Economic&Trade Polytechnic,Zhejiang Hangzhou 310018)

机构地区：[1]浙江经贸职业技术学院,浙江杭州310018

出　　处：《汽车实用技术》2018年第22期264-266,共3页Automobile Applied Technology

基　　金：浙江经贸职业技术学院2018年度校级教学改革项目

摘　　要：高职类院校的汽车营销类课程,非常注重学生实践能力的培养,但目前汽车营销类课程实践教学还存在这一些问题。以职业技能大赛为引领,将技能大赛的培训融入到日常实践教学中的改革,将有效解决这些问题,推动实践教学质量的提升,也有助于提高学生的学习效果。Automobile marketing courses in Higher Vocational Colleges attach great importance to the cultivation of students'practical ability,but there are still some problems in the practical teaching of automobile marketing courses.Under the guidance of vocational skill contest,integrating the training of skills contest into the reform of daily practice teaching will effectively solve these problems.It can promote the improvement of practice teaching quality,and also help to improve students'learning effect.

关 键 词：技能大赛 汽车营销 实践教学 探讨 

分 类 号：G30[文化科学]