互联网企业商业模式的创新——基于大数据分析  

作　　者：占莉萍[1] 杨茂盛[1,2] 

机构地区：[1]南昌理工学院人事处 [2]北京交通大学经济管理学院

出　　处：《企业经济》2018年第11期30-36,共7页Enterprise Economy

基　　金：江西省教育厅科学技术研究项目"基于大数据的互联网商业模式创新研究"(项目编号:GJJ151181)

摘　　要：党的十九大报告指出,创新成为引领发展的第一动力。大数据环境下,互联网企业商业模式创新是理论界与实业界关注的热点话题,并逐渐成为新的研究主题,但是,关于大数据与互联网企业商业模式创新之间的作用机理并未形成清晰的定论,并且不同的大数据商业价值驱动商业模式创新的影响程度不一样,哪些要素是互联网公司商业模式创新的关键要素等也缺乏深入研究。本文通过对商业模式、大数据的理论回顾与评析,从大数据视角构建互联网企业商业模式创新的理论模型,利用模糊综合评价法与层次分析法,对大数据驱动互联网企业商业模式创新关系进行研究。研究显示,大数据驱动互联网企业商业模式创新要素的影响程度存在显著差异,而价值主张、市场细分、核心业务、资源配置与财务费用可以显著地驱动互联网企业商业模式创新,是互联网企业商业模式创新的关键要素。在此基础上,本研究探讨了所构建理论模型的价值及管理意义,并进一步讨论了未来研究的方向。The report of the 19th National Congress of the Communist Party of China pointed out that innovation has become the first driving force for development.In the big data environment,the Internet business model is the hot topic of the theoretical and practical circles and becomes the new research topic.However,there is no clear conclusion to the mechanism between the big data and the innovation of the Internet business model.Furthermore,the impact of different business figures on the value of different business models is not the same,and there is short of further researches on which elements are the key elements of the Internet business model innovation.Based on the theoretical evaluation of business model,big data and its characteristics,this paper constructs the innovation model of Internet business model from the big data perspective,and carries out research on big data and Internet business model innovation by adopting fuzzy comprehensive evaluation method and analytic hierarchy process.The research shows that there are significant differences in the effects of the commercial factors that drive the commercial value of large enterprises.However,the value proposition,market segmentation,core business,resource allocation and financial expenses,which are the key elements of Internet business model innovation,can significantly drive the innovation of Internet business model.On this basis,this study explores the value and management significance of the constructed theoretical model,and further discusses the direction of future research.

关 键 词：大数据 互联网企业 商业模式 商业模式创新 关键要素 

分 类 号：F272[经济管理—企业管理]