侧翼战原则在网络小说创作中的运用研究  

Study on the Application of the Flank Principle in the Creation of Online Novels

作　　者：余思瑶[1] Yu Siyao(Jiangxi Vocational College of Mechanical and Electrical Technology, Nanchang 330013, P. R. China)

机构地区：[1]江西机电职业技术学院,江西南昌330013

出　　处：《江西科技师范大学学报》2018年第5期110-113,共4页Journal of Jiangxi Science & Technology Normal University

摘　　要：营销战略的侧翼战原则有三个关键词:创新、奇袭、乘胜追击。运用侧翼战原则进行网络小说创作的主要策略有开创新的小说品类,迅速地占领网络小说市场,乘胜追击等。运用侧翼战原则进行网络小说创作,需要遵循现实世界是非道德标准,创意要合理化,创作眼光要长远,呈现创意要快速与持续,要共享创意。the flank principle of marketing strategy has three key words:innovation,surprise attack and pursuit of success.The main strategies to create new categories of novels by the flanking war principle are to quickly occupy the market of online novels,and to follow up a victory with hot pursue.Using the flank principle to create online novels needs to follow the moral standards of the real world,rationalize the creativity,take a long-term perspective,present the creativity fast and continuously,and share the creativity.

关 键 词：侧翼战原则 网络小说创作 运用 

分 类 号：I207[文学—中国文学]