旅游形象广告语的审美特征  

Aesthetic Features of Tourism Image Advertising Language

作　　者：吴戈[1] WU Ge(Changjiang Institute of Technology,Wuhan 430200,China)

机构地区：[1]长江工程职业技术学院,武汉420200

出　　处：《长江工程职业技术学院学报》2018年第4期76-78,共3页Journal of Changjiang Institute of Technology

摘　　要：旅游形象广告语不仅是传递经济信息的重要形式,而且是传递审美信息的重要手段。把握旅游形象广告语形象的鲜明,意蕴的隽永,情感的真挚,语言的简练,音韵的和谐的审美特征,对旅游形象广告功能的实现具有重要意义。Tourism image advertising language is not only a significant form of transmitting economic information,but also an important means of delivering aesthetics.How to express vivid tourism image advertising language and indicate its implication and emotion by using concise language as well as harmonious rhyme all plays a significant role in tourism image advertising.

关 键 词：旅游形象 广告语 审美特征 

分 类 号：F592[经济管理—旅游管理]