基于医药分开综合改革时期的公立医院自媒体应对策略研究  

Research on We-media Coping Strategies of Public Hospitals during the Comprehensive Reform Period of Respective Management of Medical Care and Drug

作　　者：段满荣[1] 崔玫[1] 王蒂楠[1] 赵志海[1] DU AN Manrong;CUI Mei;WANG Dinan(The office of Doctor-patient Relationship Coordination of Bei-jing Friendship Hospital,Capital Medical University,Beijinig,1000509,Chin)

机构地区：[1]首都医科大学附属北京友谊医院医患办公室,北京100050

出　　处：《中国社会医学杂志》2018年第6期551-553,共3页Chinese Journal of Social Medicine

摘　　要：自媒体时代的来临,使公立医院舆情信息的传播方式发生了深刻的变化。医药分开综合改革是深化医疗卫生改革的关键环节,在分析自媒体特点的基础上,针对性地提出公立医院如何积极应对医改时期舆情危机的策略。With the advent of We-media,the way of transmission of public opinion in public hospitals has been changed.Comprehensive reform of respective management of medical care and drug is the key point of health care re-form in Beijing.Based on the analysis of the characteristic of We-media,this essay will propose strategies for public hospitals about how to deal with media crisis during medical reform period.

关 键 词：医药分开 公立医院 自媒体 

分 类 号：R197.3[医药卫生—卫生事业管理]