基于成本分担契约的时尚供应链企业社会责任研究  

Research on Corporate Social Responsibility of Fashion Supply Chain Based on Cost Sharing Contract

作　　者：张科静[1] 李志轩 Zhang Kejing;Li Zhixuan(Glorious Sun School of Business & Management, Donghua University, Shanghai 200051, China)

机构地区：[1]东华大学旭日工商管理学院,上海200051

出　　处：《物流技术》2018年第12期89-96,共8页Logistics Technology

基　　金：教育部人文社会科学研究资助项目(12YJA630185)

摘　　要：基于时尚供应链的实际情况,构建了由单供应商和单时尚品牌商组成的二级供应链结构,将企业社会责任(CSR)量化为企业社会责任绩效,假设市场需求为确定需求且取决于零售价格以及企业社会责任,采用成本分担契约的供应链协调机制,聚焦于研究时尚供应链上游供应商的企业社会责任行为对供应链整体和供应链各角色的影响。结果表明,供应商在企业社会责任上付出努力对供应链整体和供应链各角色都更为有利。供应商在企业社会责任上的努力与自身产品的最优批发价呈负相关,与品牌商的最优订货量呈正相关。但随着供应商在企业社会责任上付出努力的增加,品牌商的收益会先减少后增大,而上游供应商的收益和时尚供应链整体的收益则会先增大后减小。Based on the actual situation of the fashion supply chain,we built a two-echelon supply chain structure consisting of a single supplier and a single fashion brand manufacturer.Next we studied the influence of the corporate social responsibility(CSR)behavior of the supplier on the supply chain as a whole and on the manufacturer using the cost sharing contract based supply chain coordination mechanism after quantifying the CSR into the CSR performance and assuming the market demand as deterministic dependent on retail price and CSR.The result showed that the supplier's efforts in CSR were beneficial to the supply chain as a whole and to the other actor of the supply chain;the supplier's efforts in CSR were negatively correlated with the optimal wholesale price of its own products,but positively with the optimal order quantity of the brand manufacturer;however,with the increase of the supplier's efforts in CSR,the profits of the brand manufacturer would decrease before increasing,while the profits of the upstream supplier and the overall fashion supply chain would increase before decreasing.

关 键 词：时尚供应链 企业社会责任 成本分担契约 

分 类 号：F274[经济管理—企业管理]