中国白酒国际化策略分析  

Internationalization Strategies of Chinese Baijiu

作　　者：杨柳[1] 郭丹[1] 高佳羽 陈雪欢 YANG Liu;GUO Dan;GAO Jiayu;CHEN Xuehuan(Sichuan Academy of Social Sciences, Chengdu, Sichuan 610071, China)

机构地区：[1]四川省社会科学院,四川成都610071

出　　处：《酿酒科技》2018年第12期134-141,共8页Liquor-Making Science & Technology

摘　　要：近年来中国白酒国际化进程取得了一定的成绩,但在前进的道路上仍面临重重阻碍。本文通过海外酒业市场调查,分析得出美、澳、欧部分酒业市场供给及需求状况。同时借助智猪博弈理论,论证了行业引领者的角色应当由政府或行业协会扮演。依托中国白酒产业"品牌伞",打好中国白酒的"文化牌"和"标准牌",将有助于进一步提高中国白酒的国际竞争力与影响力,加速中国白酒国际化进程。In recent years,some achievements have been made in the process of Baijiu internationalization.However,there are still many obstacles on the way forward.In this paper,the supply and demand of alcoholic drink markets in USA,Australia and Europe were analyzed through overseas survey.Meanwhile,by use of Boxed Pigs Game theory,we proved that the role of industry leader should be the government or industry association.The full use of brand advantages,culture advantages,and standardization advantages of Chinese Baijiu might be helpful for further improving the international competitiveness and influence of Chinese Baijiu and accelerating Baijiu internationalization process.

关 键 词：白酒国际化 智猪博弈 品牌化 酒文化 

分 类 号：TS262.3[轻工技术与工程—发酵工程] TS971[轻工技术与工程—食品科学与工程]