主题公园资源要素与“令人难忘的旅游体验”  

Theme Park Resources and Memorable Tourism Experience

作　　者：匡红云 江若尘[3] KUANG Hong-yun;JIANG Ruo-chen(College of Business,Shanghai University of Finance&Economics,Shanghai,200433,China;College of International Vocational Education,Shanghai Polytechnic University,Shanghai,201209,China;Research Center of Top 500 Companies,Shanghai University of Finance&Economics,Shanghai,200434,China)

机构地区：[1]上海财经大学商学院,上海200434 [2]上海第二工业大学高职学院,上海201209 [3]上海财经大学500强企业研究中心,上海200433

出　　处：《经济管理》2019年第1期137-155,共19页Business and Management Journal ( BMJ )

基　　金：国家社会科学基金项目"美丽乡村建设中乡村记忆旅游产品创新开发研究"(15BGL117)

摘　　要：创造游客体验是主题公园的核心价值之一,也是主题公园竞争力的重要构成。本文对来自国内八家游乐园的25位游客进行深度访谈,基于扎根方法构建"令人难忘的旅游体验(MTE)"生成过程初始模型;并以游乐园的典型代表上海迪士尼乐园为问卷调查对象,运用结构方程模型对该MTE生成过程模型进行检验。定量研究结果显示:主题公园MTE包括"感知功能体验、关联及价值体验、情感体验、消极体验"四种构成要素;主题公园的"设施及氛围、人员服务、便民服务、创新力"这四大资源要素影响了MTE的生成;不同的资源要素对MTE的构成要素表现出不同的影响,其中"设施及氛围"对"感知功能体验"有强烈正向影响,"便民服务"对"关联及价值体验"有正向影响,"人员服务"对MTE的四类要素都有显著影响,"创新力"对"感知功能体验,情感体验,关联及价值体验"都有显著正向影响。对主题公园MTE的构成要素、影响因素、影响路径的探索丰富了现有旅游体验理论、增进了对于MTE的理解,对我国游乐园及其他类型主题公园的体验产品开发和资源要素管理具有启示意义。In the situation of long time poor performance of Chinese theme park industry,Shanghai Disneyland achieved profit at its 1st anniversary,where does its competitiveness come from in Chinese market?What kind of experience does it provide for tourists?What resources build these experiences?How do different experiences be created by these resources?Very limited research on theme park tourist experience has been carried out.Even there are some conclusions not consistent with each other in related studies on theme park experience.After introducing the concept of“Memorable Tourism Experience”(MTE)as well as research results of experience dimension and experience value,the thesis sum up influence of theme park properties on MTE.Basing on that,a qualitative research was carried out to look for structure of theme park MTE and the influencing factors of MTE.Face to face interview with 30 visitors from 8 different theme parks in China was conducted,based on this interview data grounded theory methods analysis was carried out,and a model of Theme park Memorable Tourism Experience building procedure was built.After data encoding and literature summary,the dimensions and measurement items were generated for experience influence factor scale.According to the rules of scale development,items were screened and purified,questionnaire for tourist experience influence factor and negative experience pre-test was generated.Based on research background and purpose of this study,choose Shanghai Disneyland as study object to do empirical test and analysis.Using online questionnaire method,the research got pre-test survey data from 100 college students,94 feed back questionnaires of 100 are efficient.Using exploratory factor analysis method to explore the dimension of tourist experience influencing factor and negative experience.Results showed that,the construct of Experience Influence Factor includes 5 dimensions:entertainment/articles/interaction,personnel services,building/setting,environment,enterprise soft power;negative experienc

关 键 词：令人难忘的旅游体验 体验要素 资源要素 主题公园 

分 类 号：F590[经济管理—旅游管理]