基于专用语料库的营销英语主题词应用分析——以STRATEGY为例  

A Study on Keywords in Marketing English——The Case of STRATEGY

作　　者：吴志芳[1] WU Zhi-fang(Department of Applied Foreign Languages,Suzhou Chien-Shiung Institute of Technology,Taicang 215411,China)

机构地区：[1]苏州健雄职业技术学院应用外语系,江苏太仓215411

出　　处：《宁波教育学院学报》2019年第1期91-94,共4页Journal of Ningbo Institute of Education

基　　金：江苏省社科应用研究精品工程外语类研究课题(17jsyw-48)

摘　　要：以STRATEGY为例,借助营销专用观察语料库MC和参照语料库BNC,对营销英语主题词开展研究,探索专门用途英语主题词的有效研究方法,清晰展示目标主题词的知识结构、使用规约,进而有效揭示相关语篇特征及话语社团的身份特征。Taking STRATEGY as a case,this paper conducts a study on the keyword in marketing English based on the specialized observation corpus MC and the reference corpus BNC,aiming at exploring the effective ESP keyword research method.The results show that the method adopted in the study can clearly demonstrate the knowledge structure and usage conventions of the target keyword,which helps to further reveal related Discourse features and identity characteristics of the Discourse community.The study may offer insights to ESP instruction and research.

关 键 词：主题词 营销英语 专门用途英语 语料库 

分 类 号：H313[语言文字—英语]