共享经济参与主体协同消费行为的演化博弈分析  

作　　者：唐晓莉[1] 宋之杰[1] 

机构地区：[1]燕山大学经济管理学院

出　　处：《企业经济》2019年第1期66-72,共7页Enterprise Economy

基　　金：河北省科学技术研究与发展计划软科学研究项目"大智移云技术创新和应用研究"(项目编号:174576231D);河北省科学技术研究与发展计划软科学研究项目"新经济发展背景下科技创新战略研究"(项目编号:184576174D)

摘　　要：协同消费是共享经济运营所对应的消费模式,其规范健康发展已成为社会各界关注的热点。本文基于演化博弈理论,构建供给方、需求方与支撑平台三方参与的协同消费行为演化博弈模型,在考虑支撑平台实施奖惩机制的基础上,系统分析供需双方博弈的演化路径、稳定策略及参数变化对演化过程的影响。研究表明:在不同的演化条件下,双方协同或不协同是动态系统演化的稳定策略;协同补贴、失信罚金、协同额外收益正向影响博弈双方的协同演化;协同成本消极影响协同演化进程。针对博弈双方演化的特点,本文提出促进共享经济协同消费模式良态运行的三点建议:倡导共享经济,增强协同消费意识;降低协同成本,提高协同额外收益;设计奖惩机制,激励诚信协同行为。Collaborative consumption is the consumption pattern corresponding to the operation of sharing economy, and its healthy development has become the hot spot of social attention. Based on the evolutionary game theory, this paper constructs the evolution model in regard to collaborative consumption behavior involving the supplier, the demander and the supporting platform. On the basis of considering the reward and punishment mechanism implemented by the supporting platform, this research systematically analyzes the influence of evolution path, stability strategy and parameter changes between supply and demand parties on evolution process. The research shows that under different evolution conditions, coordination or non-coordination is the stable strategy of dynamic system evolution; synergetic evolution of the two sides of the game is positively influenced by the cooperative subsidy, faithless penalty and cooperative extra income; synergetic cost negatively affects the coevolution process. In view of the characteristics of the evolution of both sides in the game, this paper puts forward three suggestions to promote the healthy operation of the cooperative consumption mode of sharing economy: advocating the sharing economy and enhancing the cooperative consumption consciousness; reducing the cost of cooperation and increasing the additional benefits; designing reward and punishment mechanism and encouraging credit cooperative behavior.

关 键 词：共享经济 协同消费 演化博弈 稳定策略 

分 类 号：F270[经济管理—企业管理]