基于互联网情感特征的Web界面设计新思略  

The Strategy of Web Interface Design Based on Internet Emotion

作　　者：郭文静[1] 李越琼[1] GUO Wenjing;LI Yueqiong(Department of Art and Design,Foshan University,Foshan Guangdong 528000,China)

机构地区：[1]佛山科学技术学院艺术设计系,广东佛山528000

出　　处：《图学学报》2018年第6期1112-1116,共5页Journal of Graphics

基　　金：2015佛山科学技术学院校级创新强校科研项目(2015xrc01)

摘　　要：网络技术以及硬件设备的飞速发展,带来互联网用户阅读与思维习惯的转变,呈现出越来越明显的女性化思维特征,即互联网的感性化、体验化、去中心化的思维特征。互联网女性化思维特征实际上是用户在视觉感知、情感交互以及多元架构上的诉求,创新性Web界面设计的研究主要目标是为了给用户提供更好的沉浸式的体验与服务。因此,以用户行为核心流程的研究为切入点,通过分析互联网女性化思维现象;研究互联网用户的需求特性,结合案例从提升信息感召力;促进用户情感共鸣;建立面向未来的智能多元服务系统三方面,探讨创新性Web界面设计策略与实现方法。The rapid development of network technologies and hardware devices has brought a great change in reading and thinking habits of Internet users,which shows more and more feminine thinking characteristics,namely,sensibility,experience and the decentralization of the Internet.Actually,the feminine thinking of the Internet reveals the user’s needs in the aspects of visual perception,emotional interaction and multiple accesses.The innovation of web interface design is to provide users with better immersive experience and service.Therefore,grounded on the examination of the core process of user behavior,this paper explores innovative web interface design strategies and implementation methods,focusing on the phenomenon of feminine thinking in the Internet,investigating the characteristics of Internet users’needs,and analyzing examples in relation to improvement of information appeal,promotion of user emotional resonance,and establishment of diversified and intelligent services.

关 键 词：互联网情感 感性化思维 体验化思维 去中心化思维 界面设计 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]