模糊前端模糊性与NPD绩效间的调节效应  

The Adjustment Effect between Fuzzy Front End Fuzziness and NPD Performance

作　　者：曹勇 阮茜 孙合林 罗紫薇 CAO Yong;RUAN Xi;SUN Helin;LUO Ziwei(School of Management,Wuhan Textile University,Wuhan 430200,China.)

机构地区：[1]武汉纺织大学管理学院,湖北武汉430200

出　　处：《武汉理工大学学报（信息与管理工程版）》2019年第1期33-37,共5页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家自然科学基金项目(71172092);湖北省教育厅人文社科基金项目(14Y022)

摘　　要：基于开放创新式视角,以产品创新管理理论为基础,研究降低模糊前端模糊性对新产品开发绩效的影响。构建了模糊前端模糊性与NPD绩效之间的概念模型,并运用SPSS与AMOS软件对该概念模型进行实证分析,分析结果表明模糊前端阶段降低市场模糊性、技术模糊性对NPD绩效具有不同程度的正向影响,研究结果不但对模糊前端模糊性的研究具有重要理论指导意义,而且为我国制造企业的NPD前端管理提供了实践指导意义。Based on an open and innovative perspective,based on product innovation management theory,the aim is to study the impact of reducing fuzzy front end(FFE)ambiguity on NPD(new product development)performance.The method of empirical analysis using SPSS20.0 and Amos18.0 software was used for analysis.The FFE stage reduces market and technical ambiguity has a different degree of positive impact on NPD performance.The research results not only have important theoretical guiding significance for the research of FFE ambiguity,but also provide practical guidance for the NPD front-end management of Chinese manufacturing enterprises.

关 键 词：模糊前端 新产品开发绩效 模糊性 新产品开发 

分 类 号：F273.1[经济管理—企业管理]