高科技产业B2B平台商业模式研究——以机器人为例  

Research on B2B Platform Business Model of High-tech Industry——Taking Robot as an Example

作　　者：李学迁[1] 边伟秀 LI Xueqian;BIAN Weixiu(Management School, University of Shanghai for Science & Technology, Shanghai 200093, China)

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《物流科技》2019年第3期49-52,共4页Logistics Sci-Tech

基　　金：上海市哲学社会科学规划课题项目(2015EGL005);教育部人文社科研究规划基金项目(16YJC630058)

摘　　要：在智能制造和"互联网+"背景下,机器人行业传统的以集成商为中心的商业模式面临着转型。文章首先利用案例分析法研究国内外四个机器人B2B平台的商业模式,然后总结出不同平台的异同点,最后提出以社群为核心和以金融为核心的机器人B2B平台新模式,旨在为机器人行业和其它高科技行业B2B平台的创新发展提出参考建议。Under the background of intelligent manufacturing and"Internet+", the traditional business model centered on integrators in the robotics industry is facing transformation. Firstly, this paper studies the business model of four robot B2B platforms at home and abroad by case analysis. Then it sum up the differences and similarities of different platforms. Finally, a new model of robot B2B platform with community as the core and finance as the core is proposed, aiming at providing reference for the innovative development of robot industry and other high-tech industries B2B platforms.

关 键 词：机器人 B2B 商业模式 

分 类 号：F253.9[经济管理—国民经济]