新时代参与型体育赛事旅游的开发模式及策略研究  

Research on Tourism Development Model &Tactics of Sports Events in New Era

作　　者：文静[1] 成天 李小红 WEN Jing;CHENG Tian;LI Xiao-hong(School of Physical Education and Health,Hangzhou Normal University,Hangzhou 310036,China)

机构地区：[1]杭州师范大学体育与健康学院,浙江杭州310036

出　　处：《浙江体育科学》2019年第2期37-40,85,共5页Zhejiang Sport Science

摘　　要：新时代的旅游能不断满足人民美好生活的需要,不断增强人民的获得感、幸福感。体育旅游是我国旅游业开发的新产品,其中的体育赛事旅游也受到人们的青睐,人们主动参与体育赛事活动也会越来越多,参与体育赛事旅游已成为当今社会的一大潮流。根据人们参与体育赛事的形式不同,体育赛事旅游可分为参与型体育赛事旅游和观赏性体育赛事旅游。研究指出,在对参与型体育赛事旅游概念的基础上,结合产业融合和产业发展的理论对参与型体育赛事旅游主要开发模式进行探讨。根据体育赛事资源与旅游资源配置的动力源特征,主要分为赛事吸引型旅游开发模式和推动赛事型旅游开发模式。在开发过程中,注重政府担当主导作用、开发主体顺势而为和产品创新驱动发展等策略。Sports tourism is a new product in the development of China's tourism industry,of which sports events tourism is also favored by people.People who actively participate in sports events will be more and more.Participation in sports tourism has become a major trend in today's society.According to the different forms of people's participation in sports events,it can be divided into competitive sports tourism and ornamental sports event tourism.On the basis of the concept and the theory of industrial integration and industry development,this paper has be discussed the main mode of tourism development of competition type sports events.According to the characteristics of resources allocation,it is divided into sports events resource absorption model and tourism resources to promote competition model.In the process of development,we should pay attention to the government leading and the development subject.

关 键 词：体育赛事旅游 参与型 开发模式 

分 类 号：G80-05[文化科学—运动人体科学]