中国蜂蜜在国际市场的定价话语权——基于国际市场势力的实证分析  

Pricing power of China's honey in international market —An empirical analysis based on international market power

作　　者：徐国钧[1] 郭智勇 温佳豪 刘青松 XU Guojun;GUO Zhiyong;WEN Jiahao

机构地区：[1]福建农林大学蜂学学院,福州350002

出　　处：《世界农业》2019年第3期77-83,103,共8页World Agriculture

基　　金：国家蜂产业技术体系建设专项经费(CARS-44-KXJ18)

摘　　要：本文利用剩余需求弹性模型,实证测算了中国蜂蜜在日本、英国等6个国家的国际市场势力,同时测算出在这6个目标市场中中国主要竞争对手的国际市场势力。结果表明,中国蜂蜜在英国和比利时具有较强的市场势力,即具有较强的定价话语权;在日本、澳大利亚和荷兰也有一定的市场势力,但定价话语权较弱;在波兰的市场势力很弱,几乎没有定价话语权。稳定和提高中国蜂蜜在国际市场的定价话语权,必须稳定产业规模,提升蜂蜜品质;培育名牌企业,提升品牌影响力;成立"联合体",实现利益共享。Does Chinese honey own pricing power in international market? The residual demand elasticity model is used to estimate the international honey market power of Chinese honey in six countries including Japan, England, etc., and meanwhile evaluate the international market power of above-mentioned major honey market competitors. The results show Chinese honey has very strong market power in Belgium and England market, also quite strong power in Japan, Australia and Netherlands, but only less market power in Poland. Thus, China's honey has fairly strong pricing power in international honey market. To reinforce and enhance the pricing power in international market of Chinese honey, we should improve the honey quality by stabilizing the production scale, increase the brand influence via accelerating the construction of famous brand, and attain the benefit sharing through building the "consortium".

关 键 词：蜂蜜 剩余需求弹性模型 国际市场势力 定价话语权 

分 类 号：F326.3[经济管理—产业经济] F752.6