我国寿险业退保行为的影响因素分析——基于结构化方程模型  

Factors Affecting Surrender Behaviors of China's Life Insurance Industry:Based on Structural Equation Model

作　　者：雷鸣[1] 徐晓清 陈欣歌 LEI Ming;XU Xiaoqing;CHEN Xinge(School of Finance,Nanjing University of Finance and Economics,Nanjing 210023,China;School of Business,Shanghai Jian Qiao University,Shanghai 201315,China)

机构地区：[1]南京财经大学金融学院,江苏南京210023 [2]上海建桥学院商学院,上海201315

出　　处：《南京财经大学学报》2019年第1期48-57,共10页Journal of Nanjing University of Finance and Economics

摘　　要：近年来,我国寿险业退保率迅速上升,而保费收入却增长缓慢,这对寿险公司的正常运营具有极大影响,因此,寿险公司亟需降低退保支出,提高保单的持续性。影响退保行为的四个主要因素为公司声誉、成本控制能力、产品竞争能力和盈利能力,选取2012—2016年共5年的355组数据,构建结构化方程模型。发现寿险产品的竞争力、成本控制能力和公司盈利能力提高能减少投保人的退保行为,其中产品竞争力影响最大,而寿险公司的声誉与退保行为有微弱的负相关。基于实证研究的结果可以看出,寿险公司要减少投保人的退保行为,降低退保率,首先应当考虑提高寿险产品的竞争力、公司的成本控制能力和盈利能力。而对于信誉良好的大型寿险公司更要注意自身的退保风险。研究的结论对我国寿险公司的经营管理和寿险产品的精算基础的调整有一定的借鉴意义。In recent years,the surrender rate of China's life insurance companies has risen rapidly,while premium income has grown slowly,which has a great impact on normal operation of life insurance companies.Therefore,life insurance companies need to reduce surrender expenses and improve the sustainability of policies.Four main factors affecting surrender behavior are company reputation,cost control capability,product competitiveness and profitability.355 sets of data from 2012 to 2016 for a total of 5 years are selected to build a structural equation model.The study has found that cost control capabilities and profitability can reduce the insurer's surrender behaviorto increase product competitiveness,with product competitiveness having the greatest impact.The reputation of life insurance companies has a weak negative correlation with the surrender behavior.Based on empirical research results,it can be seen that life insurance companies should reduce the surrender behavior of the policy-holders and reduce the surrender rate.First of all,the competitiveness of life insurance products,the company's cost control ability and profitability should be improved.For large reputable life insurance companies,their own surrender risks should be paid attention to.The conclusions of the paper have certain reference significance for the management of life insurance companies and the adjustment of actuarial basis of life insurance productsin China.

关 键 词：退保行为 影响因素 结构化方程 

分 类 号：F842.6[经济管理—保险]