高校马克思主义学院微信公众号理论传播力的提升路径探析  

A Pathway Analysis to Improve the Theory Dissemination Power of WeChat Public Number of college of Marxism in Universities

作　　者：郭芙蓉[1] GUO Fu-rong(College of Marxism, Hefei University of Technology, Hefei 230601, China)

机构地区：[1]合肥工业大学马克思主义学院,合肥230601

出　　处：《南昌航空大学学报（社会科学版）》2018年第4期1-7,96,共8页Journal of Nanchang Hangkong University(Social Sciences)

基　　金：2016年教育部人文社会科学青年基金"微时代主流意识形态微传播机制与策略研究"(16YJC710009);2015年安徽省教育厅人文社会科学研究项目"网络‘哄客’群体的社会心态透视及价值引导研究"(SK2015A202);2015年安徽省教学改革研究项目"当前大学生对思想政治理论课的价值认同;影响因素与提升路径研究"(2015jyxm025)

摘　　要：以微信公众号为主要代表的微平台已经成为高校校园文化传播和宣传的主要载体。高校马克思主义学院作为传承、发展、阐释与传播马克思主义理论的主体单位,应积极借助微信公众号不断扩大其理论传播力。马克思主义学院微信公众号还处于建设阶段,理论传播力相对较弱,这与其自身职能定位窄化和模糊、思政课教师参与理论传播的自觉意识不足、传播效果的反馈机制不健全等不无关系。因此,需要从精准职能定位、加强内容建设、构建有效的激励与反馈机制等多个方面,着力提升高校马克思主义学院微信公众号的理论传播力。The micro platform represented by WeChat public number has become the main carrier of campus culture dissemination and publicity. As the main unit of inheriting, developing, interpreting and disseminating Marxist theory, the college of Marxism in universities should actively use WeChat public number to continuously expand its theoretical dissemination power. As WeChat public number of the college of Marxism is still in the construction stage, the theoretical dissemination power is relatively weak, which is related to the narrowing and vagueness of its own function positioning, the lack of self-consciousness of ideological and political teachers’ participation in theoretical dissemination, and the imperfect mechanism of dissemination effect. It is necessary to improve the theoretical dissemination power of WeChat public number of the college of Marxism in universities from many aspects, including accurate function positioning, strengthening content construction, and building an effective incentive and feedback mechanism and others.

关 键 词：马克思主义学院 微信公众号 理论传播力 

分 类 号：A811[哲学宗教—马克思主义哲学]