Applying Gamification for Digital Transformation to a Platform-Based Business  

作　　者：Chun-Yi Lin 

机构地区：[1]National Chengchi University,Taiwan

出　　处：《Management Studies》2019年第3期222-228,共7页管理研究（英文版）

摘　　要：The study conducts a single case study and inductive approach to explore how a famous hairdressing chain in Taiwan transforms its business to a platform-centric enterprise in the digital era. In order to deal with its employee resistance to digital transformation resulting from path dependence and increase its employee’s engagement in driving digital transformation, gamification is deployed. As a result, the company has reshaped five domains of its business strategy—customer, competition, data, innovation, and value to build a platform. The platform is the key enabler in facilitating interactions among hairdressers and customers. The co-created hairstyle designs will be the resource of this two-sided market formed by hairdressers and customers in this sharing economy.

关 键 词：digital TRANSFORMATION GAMIFICATION pipleline COMPANY platform COMPANY 

分 类 号：F[经济管理]