智能推荐系统在铁路客运延伸服务中应用研究  

Application of intelligent recommendation system in railway passenger transport extension service

作　　者：王斌 朱建军 谭雪 WANG Bin;ZHU Jianjun;TAN Xue(Institute of Computing Technologies,China Academy of Railway Sciences Corporation Limited,Beijing 100081,China)

机构地区：[1]中国铁道科学研究院集团有限公司电子计算技术研究所,北京100081

出　　处：《铁路计算机应用》2019年第3期33-36,共4页Railway Computer Application

基　　金：中国铁路总公司科技研究开发计划项目(2017X004-C)

摘　　要：对互联网推荐系统模式进行分析,结合餐饮、酒店、旅游、定制服务等铁路客运延伸服务的应用场景,研究推荐系统在铁路客运延伸服务中的应用。通过对旅客浏览购买服务产品的行为记录进行数据分析,构建一套针对延伸服务的智能搜索与个性化推荐系统,实现服务产品的精准推送,不仅能够有效提高用户体验,提升铁路的服务质量,同时能够扩大客运营收,使铁路利润率达到最大化,提高行业竞争力,促进铁路客运服务和资产经营的转型升级。应用结果表明:智能推荐系统在铁路客运延伸服务中具有很好的应用前景。This paper analyzed the Internet recommendation system model,combined with the application scenarios of railway passenger transportation extension services such as restaurants,hotels,tourism,and studied the application of recommendation system in railway passenger extension service.Through data analysis of passengers browsing and purchasing behavior records of service products,the paper constructed an intelligent search and personalized recommendation system for extended services to implement the precise push of service products.It can not only effectively improve user experience,improve the quality of railway service,but also expand passenger revenue,maximize railway profit rate,improve industry competitiveness and promote.The transformation and upgrading of passenger service and asset management in the railway.The application results show that the intelligent recommendation system has good application prospects in railway passenger extension service.

关 键 词：智能铁路 智能推荐 数据挖掘 客运服务 

分 类 号：U293[交通运输工程—交通运输规划与管理] TP393[交通运输工程—道路与铁道工程]