Intention To Buy Counterfeit Goods of Chinese Jobbers in Guizhou Province, PRC  

作　　者：钱晖 

机构地区：[1]凯里学院

出　　处：《校园英语》2019年第5期253-253,共1页English On Campus

摘　　要：The government and business organizations are concerned with the impact of such illicit activities.Counterfeiting also poses threats to the welfare of consumers,along with that it also disrupts the whole society on various levels and harms the reputation of the businesses.Therefore,factors affecting consumer intention to buy counterfeit goods should be explored.This study collected data from 400 jobbers in Kaili city,Guizhou province PRC.Data were analyzed by using descriptive statistics,Chi-square(X^2-test)and correlation analysis.The findings revealed that the socio-demographic profile including gender,age,education,occupation,income influenced the Chinese jobber’s intention to buy counterfeit goods.It was also found that there is a negative relationship between perceived risk and intention to buy counterfeit goods of Chinese jobbers in Guizhou Province,PRC.In addition,the results might help ASEAN businessmen to have a better understand consumers intention of buying counterfeit goods and hence to develop people guidelines for this issue.The government and business organizations are concerned with the impact of such illicit activities.Counterfeiting also poses threats to the welfare of consumers, along with that it also disrupts the whole society on various levels and harms the reputation of the businesses. Therefore, factors affecting consumer intention to buy counterfeit goods should be explored. This study collected data from 400 jobbers in Kaili city, Guizhou province PRC. Data were analyzed by using descriptive statistics, Chi-square (X2-test) and correlation analysis. The findings revealed that the socio-demographic profile including gender, age, education, occupation, income influenced the Chinese jobber’s intention to buy counterfeit goods. It was also found that there is a negative relationship between perceived risk and intention to buy counterfeit goods of Chinese jobbers in Guizhou Province, PRC. In addition, the results might help ASEAN businessmen to have a better understand consumers intention of buying counterfeit goods and hence to develop people guidelines for this issue.

关 键 词：COUNTERFEIT goods consumer's perceived risk SOCIO-DEMOGRAPHICS 

分 类 号：G43[文化科学—教育学]