高校图书馆微信公众平台老年教师使用意愿影响因素研究  

Research of Influencing Factors of Library WeChat Official Account Using Intension of Aged Teacher Readers

作　　者：王征[1] 刘帅 Wang Zheng;Liu Shuai(School of Economic Information Engineering, Southwestern University of Finance and Economics, Chengdu 611130;School of Marxism, Southwestern University of Finance and Economics, Chengdu 611130)

机构地区：[1]西南财经大学经济信息工程学院,成都611130 [2]西南财经大学马克思主义学院,成都611130

出　　处：《图书情报工作》2019年第6期41-48,共8页Library and Information Service

基　　金：中央高校基本科研业务费专项资金课题“移动互联网用户群体自动叙事及预测研究”(项目编号:JBK1903006);中央高校教育教学改革专项——研究生教育教学改革项目“读者画像与需求特征关联研究(子课题)”(项目编号:JYJ20180204)研究成果之一

摘　　要：[目的/意义]老年教师的使用意愿不高严重影响了高校图书馆微信公众平台的发展与进步,因此需要研究高校图书馆微信公众平台的老年教师使用意愿影响因素。[方法/过程]对科技接受模型进行改进与扩展,基于结构方程,引入性别、年龄与经验等调节因素,搭建老年教师高校图书馆微信公众平台使用意愿模型,并基于四川高校的调研数据对模型与假设进行检验与分析。[结果/结论]研究结果表明:从整体来看,该模型对老年教师高校图书馆微信公众号使用意愿的总体解释效果良好;从各个影响因素来看:实用性感知以及群体影响对老年教师高校图书馆微信公众号使用意愿具有显著的正面影响,而生理机能显著反向影响其使用意愿。[Purpose/significance] The low intention of the elderly teachers has seriously affected the development and progress of the WeChat public platform in university libraries. Therefore, it is necessary to study the factors affecting the use of the elderly teachers in the WeChat public platform of the university library.[ Method/process ] In order to deal with these problems, a novel research model and some hypothesis are proposed based on SEM ( structural equation model), TAM (technology acceptance model), and regulating variables, including sexuality, age, and so on. Then, 692 aged teacher reader questionnaires are provided by Sichuan library to validate and analyze the above model and hypothesis.[Result/ conclusion ] The research results show that practicability perception and group influe nee have significant positive effect on using in tension of aged teacher readers , of which practicability perception get the most significant effect.

关 键 词：图书馆信息服务 微信公众平台 老年教师 使用意愿 影响因素 

分 类 号：G250.7[文化科学—图书馆学]