互补资产专用性、关系治理与商业模式设计  

Complementary assets specificity,relational governance and business model design

作　　者：吴东[1] 杨洋[1] 朱培忠[1] Wu Dong;Yang Yang;Zhu Peizhong(School of Management, Zhejiang University, Hangzhou 310058 , Zhejiang, China)

机构地区：[1]浙江大学管理学院,浙江杭州310058

出　　处：《科研管理》2019年第3期104-113,共10页Science Research Management

基　　金：国家自然科学基金项目(71502163;71832013;71821002);国家重点研发计划项目(2017YFB1400601)

摘　　要：商业模式设计正在成为企业赢得持续竞争优势的来源。本研究从互补资产视角出发,基于178家中国企业的问卷调查数据,实证检验了互补资产专用性对商业模式设计的影响机制。研究结果发现:(1)互补资产专用性越高,商业模式设计的新颖性越低,商业模式设计的效率性则不受影响;(2)互补资产专用性对商业模式设计新颖性的影响受到关系治理的正向调节,互补资产专用性对商业模式设计效率性的影响受到关系治理的负向调节。本研究的管理启示是,企业需要充分考量专用性互补资产在商业模式设计中的作用,并且更加重视关系治理这类社会性、非经济因素的作用。Business model design is becoming a source of sustained competitive advantage for firms. What is less well known by us is that how complementary assets specificity affects a firm’s business model design? Although complementary assets can help firms break through their own resource constraints,the inertia,conflict,and devaluation of complementary assets pose many challenges. In addition,from the perspective of complementary assets,the relationship governance of upstream and downstream partners is also a very critical contextual variable in the study of business models. Previous studies have considered these issues in a lack of detail,and there are few empirical studies to discuss these issues,which hinders us from understanding the business model design from the perspective of complementary assets. Therefore,the scientific research question of this study focuses on"how does complementary assets specificity affect the business model design of the firms?"This study aims to explore this research question by examining the main effects of complementary assets specificity and business model design,and the moderating role of relational governance. Therefore,four hypotheses of the relationship among complementary asset specificity,relational governance and business model design are proposed.The research strategy of this study is the questionnaire survey method. In order to ensure the reliability and validity of the measuring tools,the scales are taken from the classic literature. In order to adapt to the Chinese context,this study first follows the reasonable procedure of scale translation,translates into Chinese scale by means of back translation,and then appropriately modifies the items according to Chinese context to form a measurement tool for collecting empirical data. All scales use the 7-point Likert scale. The data analysis tools are SPSS 20 and AMOS 20.The dependent variables of this study are the novelty and efficiency of business model design. Since these two variables represent two classic design themes of b

关 键 词：互补资产专用性 商业模式设计 关系治理 

分 类 号：F273.1[经济管理—企业管理]