实物期权视角下的多层次专利决策框架研究  

A Study on Multilevel Patent Decision Framework through the Real Option Lens

作　　者：郑莹[1] Zheng Ying(School of Economics and Management,Nanjing Tech University,Nanjing 211816,China)

机构地区：[1]南京工业大学经济与管理学院,江苏南京211816

出　　处：《科技管理研究》2019年第6期155-162,共8页Science and Technology Management Research

基　　金：教育部人文社会科学研究青年基金项目"战略视角下企业专利期权放弃行为研究"(18YJC630265);江苏省社会科学基金项目青年项目"专利资产的融资价值研究"(18GLC004);江苏省教育厅高校哲学社会科学研究基金项目"基于专利质押融资机制的政策评价研究"(2018SJA0205)

摘　　要：试图从实物期权的视角,重构企业在投资和处置专利中面临的多层面管理决策。首先,研究识别和匹配了传统视角中专利层面的申请、维持和实施决策和实物期权逻辑中的典型期权决策。在此基础上,构建专利组合层面期权更新的决策过程模型。最后,从企业层面讨论企业内部(组织战略和资源)和外部因素(环境不确定性和期权独占性)对专利组合更新决策的影响。The value of patent as a real option has been examined in previous research, while the understandings on the pattern and process of patent option decision-making is relatively lacking. This study draws from real option theory and tries to reconstruct the various management decisions faced by companies in the investment and disposal of patent options. First, the study identifies and matches the traditional perspective of patent-level application, maintenance, and implementation decisions and the typical option decisions in real option logic. On this basis, the decision-making process model for option updating of patent portfolios is constructed. Finally, the impact of internal(organizational strategies and resources) and external factors(environmental uncertainty and option exclusivity) on the decision-making of patent portfolio renewal was discussed at the corporate level.

关 键 词：实物期权 专利管理 专利组合 决策过程模型 

分 类 号：F273[经济管理—企业管理]