基于Moz平台数据源的我国高校图书馆网站共链分析  

Analysis of the Co-link of Websites of Chinese University Libraries Based on Moz Platform

作　　者：向剑勤[1] 陈瑞[2] 廖汝盈[3] Xiang Jianqin;Chen Rui;Liao Ruying(Information Resources Research Center, Wuhan University, Wuhan 430072;Hubei Academy of Science and Technology Information, Wuhan 430071;Dongguan Vocational and Technical College, Dongguan 523808)

机构地区：[1]武汉大学信息资源研究中心,武汉430072 [2]湖北省科技信息研究院,武汉430071 [3]东莞职业技术学院,东莞523808

出　　处：《情报杂志》2019年第4期194-200,共7页Journal of Intelligence

基　　金：国家自然科学基金重点国际(地区)合作研究项目"大数据环境下的知识组织与服务创新研究"(编号:71420107026)成果之一

摘　　要：[目的/意义]Moz网站为共链分析提供了新的数据来源,探讨其对我国高校图书馆网站共链分析的适用性和具体应用,能够拓宽共链分析的研究思路。[方法/过程]以"211工程"高校图书馆为研究对象,基于从Moz网站上Open Site Explorer下载的CSV格式入链数据,分别构建网页层和站点层共链矩阵,运用聚类分析和多维尺度分析方法绘制MDS图谱,以验证该方法能否揭示我国高校图书馆网站共链关系。[结果/结论]研究发现,站点层共链分析比网页层共链分析更能够反映高校实力差异所形成的高校图书馆聚类,这种实力差异表现为是否为"985工程"高校馆以及是否是高校聚集的发达地区高校馆,这既验证了Moz提供的数据在国内作为共链分析数据源的可靠性,也说明站点层共链分析方法要优于以往的网页层共链分析方法。[Purpose/Significance]The Moz website provides a new data source for co-link analysis, and discussing its applicability and specific application to the co-link analysis of Chinese university library websites can broaden the research horizon of co-link analysis.[Method/Process]Taking the "211 Project" university libraries as the research object, based on the CSV format inbound data downloaded from the Open Site Explorer on the Moz website, this paper respectively constructs the page-level and the site-level co-link matrix, and draws MDS maps by cluster analysis and multidimensional scaling analysis to verify whether the method can reveal the co-link relationship of Chinese university library websites.[Result/Conclusion]The study shows that the site-level co-link analysis is more representative of the university library cluster formed based on the difference in university strength than the page-level co-link analysis. The difference in strength is expressed as whether it is the "985 Project" university library, a university pavilion in developed regions gathered by colleges, or a university library in a developed area where universities gather. This result not only verifies the reliability of the data provided by Moz as a co-link analysis data source in China, but also shows that the site-level co-link analysis method is superior to the previous page-level co-link analysis method.

关 键 词：共链分析 高校图书馆 图书馆网站 Moz平台 聚类分析 多维尺度分析 

分 类 号：G250[文化科学—图书馆学]