传统文化在现代礼品包装设计中的应用  

Application of Traditional Culture in Modern Gift Packaging Design

作　　者：尹琳娜 YIN Lin-na(Shanxi Institute of Engineering and technology, Yangquan 045000, China)

机构地区：[1]山西工程技术学院,阳泉045000

出　　处：《包装工程》2019年第8期282-284,共3页Packaging Engineering

摘　　要：目的探索礼品包装设计的发展及其对传统文化的应用策略。方法分析礼品包装的传承与发展,结合礼品承载的美好祝福与情感,深入剖析礼品包装的美化、销售、馈赠等主要特点及用途,总结传统文化中的图形、色彩和文字等元素融入礼品包装设计的主要方向,深入具体的设计领域,就婚礼礼品包装设计、礼品册包装设计和传统节日包装设计进行探析,并配合相关的实际案例,探讨传统文化在现代礼品包装设计中的应用特点,论证其可行性与未来发展。结论现代礼品包装设计不仅需要更加丰富的创意,迎合人们的审美需求,还要从优秀的传统文化中寻根溯源,探索能够使二者有效融合的主要方式,使礼品包装体现更多的文化内涵,凸显时代特征。To explore the development of gift packaging design and its application strategy to traditional culture. From the inheritance and development of gift packaging, combined with the good blessing and emotion of the gift, main features and uses of gift packaging were deeply analyzed, such as beautifying, selling, giving gifts and so on. At the same time, the main direction of integrating the traditional culture, such as graphics, color and words into gift packaging design was summed up. In the specific design field, the paper analyzed the wedding gift packaging design, the gift package design and the traditional festival packaging design. And in conjunction with the relevant actual cases, it discussed the applica- tion characteristics of traditional culture in the modern gift packaging design, and demonstrated its feasibility and future development. Modern gift packaging design not only requires to be more creative, cater to people's aesthetic needs, but also seek to trace the root from the excellent traditional culture, to explore the main ways that can effectively integrate the two, and make the gift package reflect more cultural connotation and highlight the era characteristics.

关 键 词：传统文化 礼品 包装设计 

分 类 号：TB482[一般工业技术—包装工程]