数据赋能视角下在线出行服务动态价值共创过程研究  

Research on Dynamic Value Co-creation Process of Online Travel Service from the Perspective of Data Empowerment

作　　者：赵大伟[1] 景爱萍 ZHAO Da-wei;JING Ai-ping(School of Management,Harbin University of Commerce,Harbin 150028,China)

机构地区：[1]哈尔滨商业大学管理学院,哈尔滨150028

出　　处：《商业研究》2019年第4期22-30,共9页Commercial Research

基　　金：国家社会科学基金项目"马克思流通理论创新与我国商贸流通效率变革的实现机制及政策研究";项目编号:18BJY174

摘　　要：伴随新经济形态的快速发展,数字技术不断向各领域、各行业渗透和赋能。基于数据赋能视角,依据在线出行服务业务蓝图划分服务层次,剖析各环节的服务创新及服务主导逻辑,探讨数据赋能影响在线出行服务价值提升的微观机理,并构建数字化赋能促进在线出行服务质量提升的过程模型,以期为网络平台型企业基于数据赋能实现企业价值共创、共赢及服务质量提升等提供一定指导和借鉴。研究结果表明,数字经济时代,数据赋能对平台企业实现价值共创及服务质量提升发挥着重要的支撑和驱动作用。With the rapid development of the new economic form, digital technology continues to penetrate and empower all fields and industries. Based on the perspective of data empowerment, this paper divides the service level according to the online travel service business Blueprint, analyzes the service innovation and service leading logic of each link, probes into the microscopic mechanism that the data can affect the value enhancement of online travel service, and constructs the process model of digital empowerment to promote the improvement of online travel service quality,in order to provide some guidance and reference for Network platform enterprises to realize enterprise value co-creation, win-win and service quality improvement based on data assignment. The results show that in the era of digital economy, data empowerment plays an important supporting and driving role in realizing value co-creation and service quality improvement of platform enterprises.

关 键 词：数据赋能 价值共创 在线出行服务 服务质量提升 

分 类 号：F271.5[经济管理—企业管理]