A copy is (not a simple) copy: Role of urban Iandmarks in branding Seoul as a global city  

作　　者：Jieheerah Yun 

机构地区：[1]School of Architecture, Hongik University, Seoul 04066, Republic of Korea

出　　处：《Frontiers of Architectural Research》2019年第1期44-54,共11页建筑学研究前沿（英文版）

摘　　要：This paper examines the role of urban landmark design in Seoul, after the structural adjustment in the late 1990s, in branding Seoul's image as a global city. The topic of urban branding through the use of works of well-k nown architects has gen erated much debate, with many argui ng that this practice involves a mere culture of the copy, or a thin veneer for a neoliberal urban redevelopment agenda. The case study sites examined in this paper-Some Sevit (Floating Island), Dongdaemun Design Plaza, and Seoullo 7017-are examples of the "free-fonn'' architecture commissioned by the Seoul city government in the hope of generating a "Bilbao Effect," and thereby promoting tourism in the area. This paper argues that although con temporary urba n lan dmarks in Seoul have the pote ntial to become bra ndscapes, they do not all stop short at becoming mere copies or a temporary fad. Rather, the conditions under which each landmark is reproduced are deeply situated, and the gap between aspiration and reality brings in dif fere nt results.

关 键 词：LANDMARK URBAN BRANDING SEOUL GLOBALIZATION Architecture 

分 类 号：TU[建筑科学]