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Digital Storytelling and Audience Engagement: A Case Study of Chinese Fashion Designer-Entrepreneurs with a Focus on Jicheng: 《Proceedings of Business and Economic Studies》2024年第6期89-98,共10页Yuhong Zhou; Zhejiang Provincial Education Scientific Planning Key Projects,China(Project No.2021SB082)。; This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzin...; 关键词：ENTREPRENEUR Digital storytelling Fashion designer AUDIENCE Branding Publisher’s note Bio-Byword Scientific

Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry: 《Open Journal of Applied Sciences》2024年第9期2661-2678,共18页Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage Himendra Balalle; Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the ef...; 关键词：Artificial Intelligence Emotional Branding Personal Branding Music Industry Dynamic Brand Image Audience Perception Machine Learning Real-Time Emotional Responses

The Biusinesss of Branding: 《Beijing Review》2023年第50期38-39,共2页Shang Zhouhao; In August 1993,a 20-year-old Pakistani youth named Agil Hussain arrived at a construc-Ltion site in his worn-out shoes to apply for a job with a Chinese company.The site was in the Thar Desert of the Punjab Plain in P...; 关键词：DESERT apply struc

Exploring the Attractiveness of Companies Branding D&I to Potential Employees in Online Recruitment: 《Psychology Research》2023年第11期542-576,共35页YANG Ding Antonius van den Broek; Concrete action on diversity and inclusion(D&I)is critical to companies’value creation and brand.Companies that intentionally fail to attract and retain a diverse talent pool will struggle to innovate,compete,and pro...; 关键词：employer branding diversity and inclusion DECISION-MAKING online recruitment

A Review on Sustainable Product Design, Marketing Strategies and Conscious Consumption of Bamboo Lifestyle Products: 《Intelligent Information Management》2023年第3期67-99,共33页Prasad Neha Muthusamy Aravendan; Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards sus...; 关键词：BAMBOO BRANDING Conscious Consumption Home Furnishing Interior Design Lifestyle Products Marketing Product Design Sustainability

Brands,Branding and Regional Cluster Development:The Emerging Economic Geographies of the Chinese Baijiu Industry被引量：1: 《全球城市研究（中英文）》2022年第2期97-120,共24页Yang Hui Gibbs David Jonas E.G.Andrew Gao Peng; The 2022 High-level Talents Research Launch Project of SPPC,2022RCKY10。; This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional ident...; 关键词：Industry Clusters Brands and Branding Chinese Baijiu

The emergence of the United Arab Emirates as a global soft power: Current strategies and future challenges: 《Economic and Political Studies》2022年第2期208-227,共20页Osman Antwi-Boateng Amira Ali Alhashmi; Using the Soft Power 30 Index,this research focusses on assessing the soft power status of the United Arab Emirates(UAE)by exam-ining the elements of its soft power and potential challenges it may face in the future.T...; 关键词：United Arab Emirates soft power nation branding public diplomacy Abraham Accords

Solidified Branding Function: How the Urban Brand Affects a Small Town’s Development? Case Study of Wangqingtuo, Tianjin, China: 《Chinese Business Review》2021年第1期11-14,共4页CHEN Yuqi; Chinese small towns are usually developed with single core industry,and the urban brand is the identity of a town that formed with the development of its industry.However,when the core industry representing its urban ...; 关键词：town planning urban brand industry development small town development

Campaigning by Human Branding:Associating with American Presidents: 《Fudan Journal of the Humanities and Social Sciences》2020年第4期495-515,共21页Neil Collins; Human branding has become an essential issue in political marketing.It is exempli fied in the election of American Presidents.This paper examines the American experience to suggest a typology of human branding that ma...; 关键词：Human branding Branding by association US presidential elections TYPOLOGY Political marketing

The City Next Door;Branding Alexandria, Egypt: 《Journal of Tourism and Hospitality Management》2020年第6期225-234,共10页Dina M.Weheba Mohamed A.Nassar; Destination branding is a process of branding a place,a product,or a city,to attract investment,people,and capital.The growing role,significance and importance of destination branding and image in tourism is being wid...; 关键词：destination branding BRANDING destination image attributes ALEXANDRIA case study EGYPT

BRANDING