图形创意在企业标志设计中的应用  

Analysis on Application of Graphic Creativity in Enterprise Logo Design

作　　者：邬守军[1] WU Shoujun(Anhui Vocational College of City Management,Hefei Anhui 230000,China)

机构地区：[1]安徽城市管理职业学院城市建设学院,安徽合肥230000

出　　处：《长沙大学学报》2019年第2期81-84,共4页Journal of Changsha University

基　　金：安徽省教育厅人文社科重点研究项目"巢湖视觉下的合肥城市视觉形象设计研究"(批准号:SK2014A161)

摘　　要：图形创意的标志设计、包装设计、广告设计等方面应用广泛.企业标志是企业整体形象、产品、内容、精神的重要体现,也是企业的第一视觉内容.从图形同构、元素置换、正负图形、异变异影以及文字图形等五方面,探讨了如何将图形创意应用于企业标志设计.Graphic creativity is widely used in various aspects such as logo design,packaging design,and advertising design.The corporate logo is an important embodiment of the company’s overall image,product,content and spirit.It is also the first visual content of the company.The paper discusses how to apply creative graphics in corporate logo design from five aspects of graph isomorphism,elements replacement,positive and negative graph,abnormal alteration and text graphics.

关 键 词：图形创意 企业标志 设计 应用 

分 类 号：J524.4[艺术—艺术设计]