服装可持续消费观分析  

Analysis of Research on Sustainable Consumption of Clothing

作　　者：和嘉伟 梁建芳[1] 彭欣桐 程婉莹 HE Jiawei;LIANG Jianfang;PENG Xintong;CHENG Wanying(Apparel and Art Design College,Xi'an Polytechnic University,Xi'an 710048,China)

机构地区：[1]西安工程大学服装与艺术设计学院,陕西西安710048

出　　处：《服装学报》2019年第2期184-188,共5页Journal of Clothing Research

基　　金：陕西省社会科学基金项目(2018S41);陕西省高等教育教学改革研究项目(17BZ037)

摘　　要：以服装消费者的可持续消费观为研究对象,采用问卷调查的方式,对消费者的消费观念、消费习惯、服装再利用现状、可持续消费观等进行抽样调查。结果表明:现代服装消费中消费者的选择更加理性,追求个性化,但对服装是否环保的注重程度较低;消费者的消费频率逐步提高,服装使用寿命则逐渐变短;消费者对可持续性消费观的认同度处于中等偏低水平,且不同年龄间存在较大的差异性,所以提高消费者对可持续消费观的认同度需要依据不同的年龄提出不同的引导策略。Taking the sustainable consumption view as the research object,the study used questionnaire to investigate consumers'consumption idea,consumption habits,the status of clothing recycling and sustainable consumption view.The analysis resulTSshow that consumer is more rational and personalized in term of modern clothing consumption,but paid little attention to the environmental friendliness of clothing;Consumer spending is in gradually improved frequency at the same time,while the service life of clothing is gradually shorter.Consumers'recognition of sustainable consumption is at a medium or low level,and there are great differences between ages.Therefore,different guiding strategies should be proposed to improve consumers'recognition of sustainable consumption according to different ages.

关 键 词：可持续消费观 服装再利用 消费观念 消费习惯 

分 类 号：TS941[轻工技术与工程—服装设计与工程] F713.55[经济管理—市场营销]