“活动观”视域下的美好生活建设:一个新框架的提出  

Research on Better Lives Initiative from the Perspective of Eventology: A New Framework

作　　者：王春雷[1] 徐坤[2] WANG Chunlei;XU Kun(School of Tourism and Event Management, Shanghai University of International Business and Economics, Shanghai 201620, China;School of Communication, East China Normal University, Shanghai 200062, China)

机构地区：[1]上海对外经贸大学会展与旅游学院,上海201620 [2]华东师范大学传播学院,上海200062

出　　处：《旅游导刊》2019年第2期1-18,共18页Tourism and Hospitality Prospects

基　　金：上海市高峰高原学科建设项目(项目编号:GFGY-SUIBE-201610)资助

摘　　要：根据体验式学习、人类成长阶段等理论,本文分析了把"活动观"作为一种世界观的理论依据,进而基于网络治理理论、活动系统科学(Event System Theory,EST)等理论,构建了活动观作为一种世界观的体系框架。本文提出,作为一种新的世界观,活动观从7个维度为人们提供了观察和分析问题的基本视角,即体验与意义(对应事物的价值)、仪式化(对应象征意义)、场景化(对应特定的时空)、目标性(对应事物的属性)、多主体(对应相关人群)、全过程(对应管理过程)以及重构性(对应要素变化)。在此基础上,本文从"生活论"的角度初步研究了特殊活动在个人发展和美好生活建设中的理论构建,为美好生活研究提供了一种新视角。另外,将活动观向更广阔的生活领域拓展,有利于提升旅游业的产业地位,同时可以丰富旅游、会展和活动学科的教学与研究内容。All kinds of special events are ubiquitous in social life. Shining brightly in people’s daily life, colorful events can not only help people define the meaning of life, but also promote the development of social culture, community, religion and nation. In view of this, Goldblatt (2008) puts forward that “eventology” is the science about how to create positive benefits for all members of the society through special events. From a global perspective, event studies is expanding into broader issues such as social and environmental impacts, heritage management, incentive travel and attendee’s experience. Hopefully, it may further infiltrate the field of personal life. Based on the theories of experiential learning and human growth stage, the paper analyzes the theoretical basis of eventology as a kind of world view, and then builds a framework of the world view of event, starting from the essence of special events and with the support of theory of governance by network and Event System Theory (EST). The authors argue that as a new theory to look at the world, the world view of event can provide people with several basic perspectives to observe and analyze things from seven dimensions, namely the experience and attached meaning (corresponding to the value), the ritual (corresponding to the symbolic meaning), the scenario (corresponding to the specific time and space), the objective (corresponding to the attributes of event/things), the multistakeholders (corresponding to the related people), the whole process (corresponding to the management process) and reconstruction (corresponding to the change of elements). From the perspective of “life theory”, this paper preliminarily studies the theoretical construction and functional realization of special events in personal development and good life construction, and provides a new perspective for the research on good life. On the other hand, expanding the event to a wider area of life service will help to enhance the status of tourism industry, and also enrich the

关 键 词：活动学 特殊活动 活动观 美好生活建设 

分 类 号：F59[经济管理—旅游管理]