众包社区创意领地行为影响机制研究  

Research on the Influencing Mechanism of Creative Territory Behavior in Crowdsourcing Community

作　　者：肖薇 李成彦[1] 罗瑾琏[2] 霍伟伟[3] XIAO Wei;LI Cheng-yan;LUO Jin-lian;HUO Wei-wei(Department of Human Resource Management, Shanghai Normal University, Shanghai 200234, China;School of Economics and Management, Tongji University, Shanghai 200092, China;SHUUTS SILC Business School, Shanghai University, Shanghai 201804, China)

机构地区：[1]上海师范大学人力资源管理系,上海200234 [2]同济大学经济与管理学院,上海200092 [3]上海大学悉尼工商学院,上海201804

出　　处：《商业经济与管理》2019年第4期46-57,共12页Journal of Business Economics

基　　金：国家哲学社会科学青年基金项目"互联网双重嵌入视角下众包式创新机制与发展对策"(18CGL005);国家社会科学基金面上项目"经济新常态下东部地区创业团队的社会资本与新创企业行为研究"(17BGL097);上海市哲学社会科学青年项目"互联网嵌入对女性创业资源获取行为的影响机制研究"(2017EGL007);教育部规划基金项目"家族企业女性接班人的社会资本特征及人力资源管理策略研究"(14YJA630020)

摘　　要：在共享经济对社会资源重新分配的背景下,现有研究较多从技术嵌入、平台监管、社会网络等客观方面揭示众包社区创意领地行为的产生机制,文章则聚焦创意资源供给者的主观方面因素,探究社会价值取向、内群体认同对创意领地行为的影响以及网络面子意识在以上关系中的调节作用。研究结果表明:(1)众包社区成员的社会价值取向对其创意领地行为具有重要影响,其中亲自我创客比亲社会创客更可能实施创意领地行为;(2)社会价值取向通过内群体认同对创意领地行为产生影响;(3)网络面子意识不仅调节社会价值取向与内群体认同的直接关系,而且进一步调节社会价值取向通过内群体认同与创意领地行为的间接关系;(4)与网络面子意识较低的亲自我者相比,网络面子意识较高的亲自我者实施创意领地行为的倾向得到了显著改善,甚至转而进行创意分享和贡献,而网络面子意识对亲社会者的创意领地行为的影响效果却并不显著。In the context of social resource redistribution by shared economy, the existing literature focuses on technology embeddedness, platform supervision, social network and other objective aspects to reveal the generating mechanism of creative territory behavior in crowdsourcing communities.This study focuses on the subjective factors of creative resource providers to explore the influence of social value orientation, internal group identity on creative territory behavior and the moderating role of online face consciousness in the above relationships.The results show that:(1)the social value orientation of crowdsourcing community members has an important impact on their creative territorial behavior, among which pro-self makers are more likely to implement creative territorial behavior than pro-social ones;(2)social value orientation influences creative territorial behavior through internal group identity;(3)online face consciousness not only regulates the direct relationship between social value orientation and internal group identity, and further adjusts the indirect relationship between social value orientation and creative territorial behavior through internal group identity;(4)compared with the pro-self makers with lower online face consciousness, the pro-self ones with higher online face consciousness have significantly improved their tendency to implement creative territorial behavior, and even turned to creative sharing and contribution.For the pro-social makers, the effect of social value orientation on their creative territorial behaviors becomes insignificant.

关 键 词：众包社区 创意领地行为 社会价值取向 内群体认同 网络面子意识 

分 类 号：C936[经济管理—管理学]