基于SPSD评价标准的纯电动汽车感性意象设计方法  

Kansei image design method of battery electric vehicle based on SPSD evaluation standard

作　　者：李勇 马洪杰 刘远哲 吴振华 LI Yong;MA Hong-jie;LIU Yuan-zhe;WU Zhen-hua(School of Innovation Design,Guangzhou Academy of Fine Arts,Guangzhou 510280)

机构地区：[1]广州美术学院工业设计学院,广东广州510280

出　　处：《机械设计》2019年第3期134-138,共5页Journal of Machine Design

基　　金：广东省社科规划资助项目(GD16CGL01)

摘　　要：为改进纯电动汽车造型设计方法,运用感性工学方法对纯电动SUV感性意象与设计要素的关系进行研究。基于用户意象感知特性提出风格、比例、曲面和细节(Style-Proportion-Surface-Detail,SPSD)评价标准,建立了纯电动SUV车型样本库,运用因子分析法筛选感性意象词汇,并基于SPSD评价标准提取设计要素;在改进的语义差异量表基础上,利用Qt软件编写调研程序,获取感性意象与设计要素的关系,应用数量化理论I类方法构建纯电动SUV感性意象与设计要素的关系模型,为纯电动汽车造型设计提供参考。In order to Improve the design method of battery electric vehicles,the relationship between kansei image and design element of battery electric SUV was studied using kansei engineering method.The SPSD modeling evaluation standards of style,proportion,hook face and detail were proposed based on user image perception characteristics.A sample storehouse of battery electric SUV was established.The factor analysis method was perform to screen kansei image vocabulary.The design elements were extracted based on SPSD evaluation standard.Qt software was used to compose survey procedures to obtain the relationship data between kansei image and design elements based on the improved semantic difference scale.Method class I in quantitative theory was applied to establish the relationship model between kansei image and design elements of pure electric SUV.This study provided references for the modeling of battery electric vehicles.

关 键 词：汽车造型设计 纯电动汽车 SPSD评价标准 感性工学 

分 类 号：U462.1[机械工程—车辆工程]