平台型企业社会责任的生态化治理  

Ecological Governance of Platform Enterprises' CSR

作　　者：肖红军[1] 李平[2] Xiao Hongjun;Li Ping

机构地区：[1]中国社会科学院工业经济研究所 [2]中国社会科学院数量经济与技术经济研究所

出　　处：《管理世界》2019年第4期120-144,196,共26页Journal of Management World

基　　金：国家自然科学基金面上项目"竞争性国有企业的混合所有制改革研究"(71472186);国家社会科学基金重点项目"互联网平台型企业社会责任问题研究"(18AGL011)的资助

摘　　要：不断兴起的共享经济与平台经济在为经济发展注入新动能的同时,也引发了种种突出的社会问题,平台情境下社会责任缺失现象与异化行为频频出现,亟需进行有效治理。本文针对平台型企业社会责任现有研究的不足,从平台型企业"作为独立运营主体的社会责任"、"作为商业运作平台的社会责任"和"作为社会资源配置平台的社会责任"3个层次,结合担责的"底线要求"、"合理期望"和"贡献优势"3个层级,系统界定了平台型企业社会责任的内容边界。在此基础上,本文对点对点的原子式社会责任治理、传导式的线性化社会责任治理、联动型的集群式社会责任治理等传统社会责任治理范式进行深入研究,发现它们在平台情境下容易出现治理的错位与失效。基于此,本文提出契合于平台情境的社会责任生态化治理新范式,指出其本质是一种内生型、整体性与可持续的全过程治理范式,核心是分层次治理与跨层次治理,个体、情境和系统的全景式治理,以及跨生态位互治与网络化共治。平台型企业社会责任生态化治理的实现机制包括主要生态位的6项社会责任自组织机制、扩展生态位与主要生态位之间的两项责任共演机制。In view of the deficiencies of the existing research on corporate social responsibility of platform enterprises,then from the three levels of social responsibility as an independent operation subject,social responsibility as a commercial operation platform and social responsibility as a social resource allocation platform of platform enterprises,the content boundaries of social responsibility of platform enterprises are systematically defined in combination with the three levels of bottom line requirement,reasonable expectation and contribution advantage. On this basis,this paper makes an in-depth study of the traditional paradigms of social responsibility governance,such as point-to-point atomic social responsibility governance,conductive linear social responsibility governance and linkage cluster social responsibility governance,and finds that they are prone to governance dislocation and failure in the scenario of the platform. Furthermore,this paper puts forward a new paradigm of ecological governance of social responsibility which fits the platform scenario,and points out that its essence is an endogenous,holistic and sustainable whole-process governance paradigm,and the core of this paradigm is hierarchical governance and cross-level governance,panoramic governance of individuals,situations and systems,and cross-niche mutual governance and network co-governance. Finally,the realization mechanism of ecological governance of social responsibility of platform enterprises includes six selforganizing mechanisms of social responsibility in the main niche and two co-acting mechanisms of responsibility expansion between the extended niche and the major niche.

关 键 词：平台型企业 企业社会责任 生态圈 生态化治理 

分 类 号：F270[经济管理—企业管理]