“微时代”高校舆情传播特征及引导策略  

Guiding Strategies on Public Opinion Dissemination in the Micro Era of Colleges

作　　者：周青[1] 周迪[2] ZHOU Qing;ZHOU Di(CPC Committee and Presidency Office, Ningbo University, Ningbo 315211, China;Student Affairs Office, Ningbo University, Ningbo 315211, China)

机构地区：[1]宁波大学党委办公室/校长办公室,浙江宁波315211 [2]宁波大学学生发展与服务处,浙江宁波315211

出　　处：《宁波大学学报（教育科学版）》2019年第3期97-101,共5页Journal of Ningbo University(Educational Science Edition)

基　　金：教育部人文社会科学研究一般项目(高校思想政治工作专项)"移动互联时代高校校园网络舆情预警引导机制的探索与研究"(15JDSZ2015)

摘　　要：互联网"微时代"使高校舆情信息传播出现了新的表现形式和传播特点,出现了圈层化现象、定制化现象、信息区别化、泛中心化等系列特征,传统的高校舆情工作面临着监管失灵、研判失准、供需失衡、干预失效等困境和挑战。由此,笔者在深入分析"微时代"舆情信息传播特点的基础上,通过对热点信息的跟踪、主流价值的传递、大学生圈层互动切入、舆情干预机制的保障等各方面的思考和探索,建立更为有效的高校舆情引导策略。In the internet era, public opinion dissemination in colleges and universities is characterized by circle-stratification, customization, information differentiation, and pan-centralization, which presents great challenges to traditional public opinion work that may face supervision default, research and judgment error, supply and demand imbalance, and intervention failure. This paper focuses on the construction of efficient strategies to guide public opinion in universities through information tracking, mainstream value transfer, college students circle interaction and effective public opinion intervention.

关 键 词：圈层化 主流思想传递 舆情预警 舆情引导 

分 类 号：G637[文化科学—教育学]