英语广告中语言变体的实用性分析——以奢侈品广告为例  

The Pragmatic Analysis of Language Variation in English Advertising:Take Luxury Advertising for Instance

作　　者：殷莹[1] YIN Ying(Jiangsu Union Technical Institute Wuxi Electromechanical Higher Vocational and Technical School,Wuxi 214028,China)

机构地区：[1]江苏联合职业技术学院无锡机电分院

出　　处：《三门峡职业技术学院学报》2019年第1期71-75,共5页Journal of Sanmenxia Polytechnic

摘　　要：语言变体是言语交际语言学的重要的组成部分,而英语广告是现代语言不可缺少的一部分,其独特的语言特点吸引了很多学者的注意。语言变体也是奢侈品广告的主要特点之一,以英语奢侈品广告实例为对象,探讨了奢侈品广告中语言变体的体现和实用性分析。Language variation is an important structural element of the speech communication linguistics. English advertising is an integral part of modern languages, it attracted the attention of scholars by the unique language characteristics. Language variation is the main feature of luxury advertising. Taking examples of luxury advertising, the paper discusses the reflection of language variation and analysis of pragmatism in luxury advertising.

关 键 词：言语交际学 语言变体 奢侈品广告 

分 类 号：H319[语言文字—英语]