《新媒体运营》课程教学设计实践与探索——以三个院子餐厅H5微页面制作为例  

Practice and Exploration of Teaching Design of “New Media Operation” Course——Take Three Courtyard Restaurants for Example

作　　者：李世满[1] LI Shi-man(Shenzhen Institute of Technology, Shenzhen 518116, China)

机构地区：[1]深圳技师学院,广东深圳518116

出　　处：《电脑知识与技术》2019年第3Z期115-116,共2页Computer Knowledge and Technology

摘　　要：随着移动设备以及互联网的发展,各种新型媒体平台犹如雨后春笋般涌现了。新媒体以相对较低的推广成本、年轻且付费意愿强的人群、与消费者面对面沟通的机制等优势,成为为企业首选的营销平台。也因如此,《新媒体运营》课程在职业院校一开设便受到学生追捧。如何上好这门课也便成了教师们的"痛"。该文以笔者课堂教学实践为案例,提出来《新媒体运营》课程教学应注意的4点设计。with the development of mobile devices and the Internet, various new media platforms have sprung up. New media has be-come the preferred marketing platform for companies with relatively low promotion costs, young people who are willing to pay, and face-to-face communication mechanisms with consumers. For this reason, the "New Media Operation" course was sought after by students as soon as it was opened in vocational colleges. How to take this course well has also become a teacher’s "pain." Taking the practice of classroom teaching as a case, this paper puts forward four points of design that should be paid attention to in the course teaching of "New Media Operation".

关 键 词：新媒体运营 教学设计 H5微页面制作 实践与探索 

分 类 号：G642[文化科学—高等教育学]