新商科背景下网络营销人才需求研究  

Research on the Demand of Network Marketing Talents under the Background of New Business

作　　者：湛玉婕[1] ZHAN Yu-jie(Xuzhou College of Industrial Technology,Xuzhou 221000,China)

机构地区：[1]徐州工业职业技术学院,徐州221000

出　　处：《价值工程》2019年第14期128-130,共3页Value Engineering

基　　金：江苏省哲学社会课题"新商科背景下网络营销人才培养模式研究"(项目编号:2018SJA1030)的资助;江苏高校"青蓝工程"资助

摘　　要：商业背景衍生出新的商业产业链和生态圈的图谱,对网络营销人才的综合素质、能力提出了新的要求。大数据显示,网络营销行业发展事态良好,网络营销岗位群出现结构性变化、网络营销方式日趋多样化、移动端网络营销是未来发展趋势。通过问卷调研得出企业人才引进途径、网络营销典型职业活动、网络营销从业人员应具备的职业能力。The business background has spawned new maps of commercial industry chains and ecosystems, and put forward new requirements for the comprehensive quality and capabilities of network marketing talents. Big data shows that the development of the network marketing industry is in a good state of affairs, structural changes in the network marketing position group, increasingly diversified network marketing methods, and mobile network marketing is the future development trend. Through the questionnaire survey, we can get the professional talents, the typical professional activities of network marketing, and the professional ability of network marketing practitioners.

关 键 词：新商科 网络营销 人才培养 

分 类 号：C961[经济管理—人力资源管理]