考虑保质期的非即时易腐品最优订购与定价决策  

Optimal Pricing and Ordering Policies for Non-instantaneous Deteriorating Items with Maximum Lifetime

作　　者：张锐[1] 林峰[1] 贾涛[1,2] ZHANG Rui;LIN Feng;JIA Tao(School of Management, Xi’an Jiaotong University, Xi’an 710049, China;Key Laboratory of Process Control & Efficiency Engineering Xi’an Jiaotong University, Ministry of Education, Xi’an 710049, China)

机构地区：[1]西安交通大学管理学院,陕西西安710049 [2]过程控制与效率工程教育部重点实验室(西安交通大学),陕西西安710049

出　　处：《运筹与管理》2019年第5期26-34,共9页Operations Research and Management Science

基　　金：国家自然科学基金重点项目(71732006);国家自然科学基金面上项目(71271168);基于大数据征信的社会综合信用指标体系、自动评价方法及监测平台建设研究,(717142005)

摘　　要：针对有保质期约束的非即时易腐品,零售商可以在产品非腐败阶段和腐败阶段进行差异化定价来调整市场需求。即零售商可以调整产品非腐败阶段的定价策略,使得非即时易腐品在进入腐败阶段之前全部售出;或者在产品腐败阶段降低零售价格以刺激市场需求。因此,在需求依赖价格的假设下,本文研究了零售商关于有保质期约束的非即时易腐品的最优订购与定价决策。通过分析零售商单位时间利润函数的理论性质,得到了零售商的最优订购与定价策略。基于线性和指数型两种需求函数形式进行数值算例,可以发现针对保质期较长或者非腐败阶段较长的易腐品,零售商会延长订货周期来增加销售收入。特别是在指数型需求函数情境下,当市场需求与零售价格高度相关时,零售商更有意愿降价来刺激销量,从而使得易腐品在非腐败阶段内销售完毕。Practically, the retailer could adopt differential pricing policy for the non-instantaneous deteriorating items with maximum lifetime, i.e., different selling prices would be assigned to the items with different quality. Specifically, the retailer could adjust the pricing policy for selling out the items before they start to deteriorate, or lower the selling price for the deteriorated items to stimulate the market demand. Thus, in this paper, we study the retailer’s optimal ordering and pricing policies for the non-instantaneous deteriorating items with maximum lifetime , when the market demand depends on the selling price. By analyzing theoretical results of the retailer’s profit functions per unit time, the retailer’s optimal solution would be derived. Based on the linear and exponential demand functions, it is apparent that for the deteriorating items with longer maximum lifetime or non-deterioration stage, the retailer would adopt a longer order cycle to accumulate sales revenue. Additionally, in the context of exponential demand function, when the market demand is relatively sensitive to the selling price, the retailer is more willing to sell out the deteriorating items within the non-deterioration stage by price promotion.

关 键 词：非即时易腐品 保质期 订购策略 定价决策 

分 类 号：F253[经济管理—国民经济]