民族地区社会主义核心价值观网络话语传播力提升的策略研究  

Study on Strategies to Improve the Communication Power of Network Discourse of Socialist core Values in Ethnic Areas

作　　者：钱敏 邬盛根[2] QIAN Min;WU Sheng-gen(School of Literature Arts and Media, Tongling University, Tongling, Anhui 244000, China;School of Journalism and Communication, Anhui University, Hefei, Anhui 230039, China)

机构地区：[1]铜陵学院文学与艺术传媒学院,安徽铜陵244000 [2]安徽大学新闻传播学院,安徽合肥230039

出　　处：《贵州民族研究》2019年第3期51-54,共4页Guizhou Ethnic Studies

基　　金：安徽省哲学社会科学规划项目"安徽高校突发事件网络舆情监控与引导研究"(项目编号:AHSKQ2016D85)

摘　　要：实现民族地区社会主义核心价值观网络话语传播力提升,是一个系统性工程。必须在梳理民族地区价值观形成逻辑变迁的基础上,摸透社会主义核心价值观在网络场域内的传播机制。受现代社会传播方式变革的影响,民族地区价值形成的逻辑正在向商业逻辑转变,社会主义核心价值观在民族地区的传播,亦与民族地区群众在原生价值的基础上对网络所传达、承载的价值的抗御过程同构。应当坚持原则正确、路径切实,理解网络媒体传播发展的规律,并针对民族地区的特点,采取行之有效的办法,不断提升社会主义核心价值观在民族地区的传播效果。It is a systematic project to improve the communication power of network discourse of socialist core values in national regions.On the basis of sorting out the logic changes of the formation of values in ethnic areas, we must understand the communication mechanism of socialist core values in the network field.On the premise of adhering to the correct principle and practical path, it is necessary to understand the law of the development of network media communication and take effective measures to constantly improve the communication effect of socialist core values in ethnic regions in light of the characteristics of ethnic regions.This paper holds that under the influence of the change of communication mode in modern society, the logic of value formation in ethnic areas is changing to commercial logic, and the communication of socialist core values in ethnic areas is similar to the resistance process of the people in ethnic areas to the value conveyed and borne by the network on the basis of original value.

关 键 词：少数民族 社会主义核心价值观 网络话语传播力 传播机制 策略 

分 类 号：G210[文化科学—新闻学]